Facebook is a place for friends. No, wait. That’s MySpace. Facebook helps you connect and share with the people in your life. Sometimes I can’t keep up with all the platforms I am supposed to use, and with all the interesting things that are being shared, a picture of a house or a new listing is often lost in the shuffle.

However, there is one simple tool that savvy agents are starting to use that helps their listings grab the interest of all their connections on Facebook – Instagram.

Instagram is an app that helps you convey how awesome and “full of life” your photo really is. So if you take a snapshot of your listing and it looks like this:

You can run it through Instagram, choose which filter you like best, and have it come out like this:

It really is that simple.

It’s also completely free.

Think about it from the perspective of everyone else who will be logged onto Facebook, seeing pictures of this cute baby, that cute couple, this new bar and that blue ocean. It sets a standard for tone and ambiance, and now you are on their page. You are putting your best culture forward.

When you sell a home, you aren’t just selling a parcel with three bedrooms, two baths and a two car garage (AKA the “So glad you got your degree, kid: Welcome Home.” room). You are selling a lifestyle, whatever that may be. Let people see it.