Pinterest users love sharing photos of beautiful homes–both the exterior and interior. However, when it comes to pinning the listings of other agents, beware. Most agents assume that since listing details and photos are published online, that they can post it to their Pinterest boards. But, it’s wise to be aware of this very important MLS Rule:
Rule 12.8: Advertising of Listing Filed With the MLS
A listing shall not be advertised in any media including the Internet by any participant or subscriber, other than the listing broker, without the prior consent of the listing broker except as provided in Section 12.16 relating to display of listings on the Internet.
In other words, if you see a listing on Realtor.com (or another agent’s website) that you’d like to pin to your board entitled, “New Listings in Woodbridge,” please, please, please get written permission. In all fairness to the listing agent, pinning his/her listings can give the impression to the consumer that it’s yours.
For more on MLS rules relating to advertising, visit: http://www.ocar.org/pdf/mls/MLS_Rules.pdf.