Pinterest and Advertising Listings: What REALTORS® Need to Know

Pinterest users love sharing photos of beautiful homes–both the exterior and interior.  However, when it comes to pinning the listings of other agents, beware.  Most agents assume that since listing details and photos are published online, that they can post it to their Pinterest boards.  But, it’s wise to be aware of this very important MLS Rule:

Rule 12.8: Advertising of Listing Filed With the MLS

A listing shall not be advertised in any media including the Internet by any participant or subscriber, other than the listing broker, without the prior consent of the listing broker except as provided in Section 12.16 relating to display of listings on the Internet.

In other words, if you see a listing on Realtor.com (or another agent’s website) that you’d like to pin to your board entitled, “New Listings in Woodbridge,” please, please, please get written permission.  In all fairness to the listing agent, pinning his/her listings can give the impression to the consumer that it’s yours.

For more on MLS rules relating to advertising, visit: http://www.ocar.org/pdf/mls/MLS_Rules.pdf.

REALTORS®: Perk Up Your Social Media Photos with the Over App

For just $1.99, you can add some fun to your photos.  The Over App, available for iPhone and iPad, allows you to overlay custom text on your photos.   Add a caption, apply some style and color, and personalize your photo. Then share it via Twitter, Facebook, Instagram, email, and more.  Plus, the Over App can send your photo creation as a custom postcard–they’ll mail it for you to anywhere in the world (for a fee, of course).

Now there’s never a reason to post a dull photo online:

Select your photo from your library, then use the "wheel" to add text and edit.

Select  an image from your library, then use the “wheel” to add text, edit, and share.

That makes a pretty postcard!

That makes a pretty postcard!

Whoa There, HOAs!

Rules about parking, planting, pets, and paint create problems for property owners.

Guitarist Frank Zappa once observed that “the United States is a nation of laws, badly written and randomly enforced.” His description might be equally well applied to homeowners’ associations (HOAs), whose rules and their enforcement often seem to lack logic.

For example, when A.J. Vizzi moved into an Odessa, Florida, neighborhood in 1997, he was assured that parking his truck in his own driveway would not be a problem; but the HOA that governs the community in which Vizzi lives deemed it a violation and fined him. A.J. eventually won the right to park his truck, but not before he had spent about $200,000 in the process.

While foreclosure is a very real threat in associations, few owners expect to lose their home as the result of a gardening violation. But that’s what happened to Rancho Santa Fe, California, resident Jeffrey DeMarco, who planted “too many” roses on his four-acre property, had to pay his association’s $70,000 legal bill, and lost his home to the bank.

A Colorado HOA fined Julianna Rigby for keeping a Pomeranian named Pookee in a Fort Collins condo that did not allow pets. Rigby, who has lost her hearing in one ear, claimed that Pookie alerted her when the telephone or doorbell rang, but the association disagreed with Rigby’s definition of a “service dog,” fined her $500, and threatened to put a lien on her property.

A pale blue house made one Cobb County, Georgia, association see red. Unaware of HOA rules, Michael Bauer painted his house without having the color approved and found himself being fined $25 for every day the house bore something other than a sanctioned hue. In less than a year, Bauer’s penalty costs totaled more than $6,800—and that’s not counting legal fees.

To learn more about how about parking, planting, pets, and paint have created problems for property owners, read “Whoa, There, HOAs” by Sherri Butterfield on page 42 in the May issue of the Orange County REALTOR®. And to avoid getting in HOA crosshairs, read the rules before you sign the paperwork and purchase your home.

By Sherri Butterfield

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